Duluth Trading Co’s Marketing Council considers this a Best in Class piece of branded content. Paramount and Duluth cross-posted the video on their respective Facebook pages as well. MOUNT HOREB, Wis., J(GLOBE NEWSWIRE) - Duluth Holdings Inc. Paramount Network cut an extended version to live across their social platforms. Duluth Holdings Announces Participation in the Stifel 2022 Cross Sector Insight Conference. Initially sold as a Linear-only deal for Duluth, it received such positive reviews internally that it became a social piece. The camaraderie and chemistry of the Talent resonated with fans, who rabidly viewed it and engaged with it. “Stories from the Bunkhouse” quickly became a fan-favorite, so much so that it is now the official digital aftershow of Yellowstone.
![duluth trading company duluth trading company](https://oppidan.com/_uls/resources/Duluth_resized_4.jpg)
The actors offered their unfiltered POV from their time filming the show, and share a few laughs in a lighthearted, fun and intimate hang with some of Yellowstone’s fan favorites – all while wearing Duluth branded clothing. In this fun unscripted piece, Paramount Network gathered the actors who play the bunkhouse cowboys around a table to trade their favorite stories from set and reflect on being a part of the smash hit that became the biggest new scripted drama of 2018 and went on to become the #1 Cable Drama of Summer 2019. No matter the hardships of their ranching days, their evenings are spent inside the Bunkhouse, unwinding over a few drinks and sharing some laughs. The Bunkhouse Cowboys offer some much-needed levity in the tense, unforgiving world of Yellowstone.
#Duluth trading company series#
Thus, the birth of “Stories from the Bunkhouse.” This branded content series gives fans an inside look at the iconic ‘bunkhouse’, a central location familiar to fans, where many intimate conversations have unfolded featuring the ‘Yellowstone’ cowboys. Given the intensely guarded IP of the show, Paramount Network needed to create a piece of branded content that brought viewers into the world of Yellowstone, without affecting any storyline or character development. It is a certified smash hit, from the brilliant mind of Taylor Sheriden.
![duluth trading company duluth trading company](https://assets.simpleviewinc.com/simpleview/image/fetch/c_fill,h_563,q_75,w_847/https://assets.simpleviewinc.com/simpleview/image/upload/crm/stcharles/Duluth-Trading-Cash-Wrap-6.20.19-a2981e5d5056a36_a2981fba-5056-a36a-0851b882ee6c50b0.jpg)
Yellowstone was the #1 Cable Drama of Summer 2019. Create native-based custom content that aligned, and elevated, Duluth Trading Co’s theme of tradesmen and allowed for endemic integration of Duluth’s brand messaging and products.